Golem
In April 2018, Golem once again proved to be the leader in the industry. They announced a new phase of development by presenting, as one of the first companies in the world, a working product in the main Ethereum network. It was an event of great significance both for Golem and for the whole blockchain community. Together with the launch of the product, Golem announced new use cases.
We were honoured to be a part of this phase. In early 2018 we were asked to suggest a new version of the company’s visual identity to accompany the launch of the new product and the announcement of new directions. The Golem team loved our ideas, and thus we were given a task to create and implement the new form of the company’s visual online communication.
We were honoured to be a part of this phase. In early 2018 we were asked to suggest a new version of the company’s visual identity to accompany the launch of the new product and the announcement of new directions. The Golem team loved our ideas, and thus we were given a task to create and implement the new form of the company’s visual online communication.
Scope
Branding, Web design, Web development, Print
Input
The company needed to clearly mark the opening of a fresh chapter in its history when launching the new product.
Process
We wanted to preserve the best and keep the communication consistent. We did not intend to break up with the past; instead, we tried to update the old ideas.
Output
We refreshed the logotype to make it reflect the product rather than an abstract idea. The key visuals got more realistic: we replaced the flat shapes with three-dimensional objects.
