Branding, Photo, Mobile app design, Web design, Web development
Aura is a grand project and an enormous undertaking using fresh, cutting-edge technologies. It has a specific target group and we were given full creative freedom to bring together the seemingly conflicting ideas.
It took a multi-threaded design approach to find the right balance between the visual variety of patterns and the modern, hyper-minimalist form.
We created a bold, almost wireframe-like visual identity spiced up with three-dimensional coloured geometric shapes and a variety of patterns. The whole design balances between harmony and avant-garde, art and technology.