Photo, Motion, Copywriting, Web design, Web development
The idea was to do away with negative connotations regarding personal computers (the dissonance between the over-the-top computer case design and the desired effect - a balanced and professional feel of the product for advanced users).
The greatest challenge was to find the idea for a powerful and professional photoshoot of computer cases. We looked for a way to overcome their visual heaviness, but eventually we did the contrary.
Our solution was to stress it! We decided to show the monolithic construction of desktop computers. Visual simplicity and good use of angles in our photos bring out the dormant power and effortlessness of personal computers.