The challenge was to present the ambitious projects of Citizen Hex and to meet their requirements regarding the brand identity: 70% Retro 30% Future, and 60% Digital 40% Human :)
We used the imagery and metaphors associated with security, data encryption, cryptography and exchange markets. From matching patterns to custom lettering, we made all pieces fall into place.
The creative process resulted in a clean and modern visual identity featuring custom lettering (with its simplified version used in the logo) and bold colours. The website contains interactive animations made of the Hex Code font which draw upon the data encryption techniques.