The former visual identity and communication no longer met the current trends. The authorities of the university were committed to the previous logo.
We strongly simplified all visual elements, from the logo through the number of fonts and colours to the claim and the photos.
We kept the original feel of the logo, but we refreshed its form and provided a full styleguide for marketing actions. We created a simple yet elegant and functional website presenting all courses offered by the university and made a professional marketing photoshoot.