WSH

WSH

The University of Business in Wroclaw is a non-public, business-oriented university with great academic staff. UBW prides itself on its teaching method focused on practical skills and combining academic knowledge with real business.

Early in 2017 we were invited to a closed competition to redesign the university’s visual identity and website, and we were selected to do both. The effect of our work is already available online and can be spotted in many places around Wroclaw.
Scope
Branding,
Photo,
Web design,
Web development
Input
The former visual identity and communication no longer met the current trends. The authorities of the university were committed to the previous logo.
Process
We strongly simplified all visual elements, from the logo through the number of fonts and colours to the claim and the photos.
Output
We kept the original feel of the logo, but we refreshed its form and provided a full styleguide for marketing actions. We created a simple yet elegant and functional website presenting all courses offered by the university and made a professional marketing photoshoot.