Souto

Souto

Souto Communications is an award-winning company which builds full communication strategies for business, institutions and politicians. The company proves its expertise with its customers winning the most important elections in the Argentine and with a huge number of successful campaigns in the Americas and the Middle East.

At the end of 2016 we were invited by Juice to cooperate on Souto’s rebranding and its new website.
Scope
Branding
Input
The task was to refresh the existing branding and to give it a new, modern form corresponding with the company’s reputation and market position.
Process
We had to find the right style for the brand, combining elegance and dynamism.
Output
We created a strong, stone-like logo (in reverse) with soft, warm colours and an organic fine-line pattern.