My City Police

My City Police

My City Police (MCP) is a startup aiming at increasing security by making the emergency services calls easier and by integrating local communities with the police. The project, Smart City-like in spirit, is targeted at the US market.

At the end of 2016 The Codeine was asked to create a visual identity for MCP and to design the interfaces of their desktop and mobile apps. The project is currently in the production phase - we’re keeping our fingers crossed!
Scope
Branding,
Mobile app design,
Desktop app design
Input
We loved the idea and the detailed, well-thought-of specification of the app. We had full creative freedom so we could completely focus on the new branding.
Process
We used the imagery and symbols associated with the police, security, safety, immediate help, minus the typical negative connotations.
Output
We created an eyesome visual identity with a distinctive logo and the colours of the US police cars warning lights.