Aura

Aura

Aura is a brilliant idea to create the world’s first apparel brand which uses the augmented reality. The goal is to enable communication by means of markers sewn into the clothing patterns which anyone can create.

In 2016 we joined the Aura team as the artistic and project directors. We presented the results of our work in just a couple of months, but unfortunately we were removed from the project shortly after. Currently Aura is undergoing some changes, we keep our fingers crossed and we hope that we’ll have a chance to work on this amazing project again! Below we present what we have come up with so far.
Scope
Branding,
Photo,
Mobile app design,
Web design,
Web development
Input
Aura is a grand project and an enormous undertaking using fresh, cutting-edge technologies. It has a specific target group and we were given full creative freedom to bring together the seemingly conflicting ideas.
Process
It took a multi-threaded design approach to find the right balance between the visual variety of patterns and the modern, hyper-minimalist form.
Output
We created a bold, almost wireframe-like visual identity spiced up with three-dimensional coloured geometric shapes and a variety of patterns. The whole design balances between harmony and avant-garde, art and technology.